Entity SEO

Entity SEO is the work of making an organization, its founder and its services unambiguous to search engines and AI systems: one name, one description and one set of facts, repeated identically on the site, on profiles and in structured data.

What it covers

1. An entity sheet. The canonical facts, written once: name, alternate names, legal entity, founder, location, founding year, what the company does and for whom.
2. A consistency audit. Every profile, directory listing and mention compared with the sheet, with corrections.
3. Structured data. Organization, Person and Service markup that matches the visible page, with sameAs only for profiles that really are about the same entity. Google’s documentation stresses that markup must reflect visible content.
4. Monitoring. How assistants describe the company, sampled on a fixed prompt set, scored for accuracy.

What success looks like

A system can tell the company apart from similarly named ones and describes it correctly. We measure this as the accuracy rate of sampled descriptions, alongside branded search impressions in Search Console.