Refractories (B2B export, India)firebrickssource.com
FirebricksSource: when Bing sends more buyers than Google, five months after launch
Google impressions per month
141 before, 838 after.
Source: Search Console, web search · Jun vs Sep 2026
Search engine optimization
Technical SEO consulting for sites that need to be crawled, rendered and understood
Crawling, rendering, indexation, architecture, migrations and Core Web Vitals — diagnosed in order and fixed with your developers.
Delivered by the AISEOExpert team, who do the work themselves.
What's included
Technical SEO Consulting- Crawl, log and index review
- Rendering and JavaScript checks
- Architecture and internal-link fixes
- Core Web Vitals and bot-access policy
Method stages this service covers
- Access
- Understand
- Trust
- Retrieve
- Cite
- Convert
Technical SEO consulting is the diagnosis and repair of everything that stops search engines and AI crawlers from reaching, rendering, indexing and understanding your pages: crawl access, JavaScript rendering, indexation, site architecture, migrations and Core Web Vitals. We work in that order because each stage depends on the one before it, and we deliver fixes as ticket-ready items your developers can ship. It also covers your robots and AI-crawler policy, with the trade-offs stated, and a rendering report that shows what each crawler can and cannot see.
The problem
Why do good pages fail to rank or get cited?
Pages that matter aren't indexed, render late, or compete with each other — and every later SEO or AI-search effort inherits the problem.
We diagnose access and understanding first, then hand your developers a prioritised, ticket-ready backlog.
Key pages not indexed
Search Console shows crawled but not indexed, or discovered but never crawled.
Content rendered late
Important text and links only exist after JavaScript runs, so crawlers and assistants miss them.
Duplicate and orphan URLs
Parameters, filters and old paths compete with the pages you want to rank.
Migration risk
A platform or domain move with no redirect map, no baseline and no launch checklist.
Why technical issues come first
If crawlers can’t reach a page, or only see it after JavaScript runs, nothing else matters. The same is true for AI assistants: their retrieval systems need clean HTML, clear structure and a robots.txt policy that lets them in. That is why Access and Understand are the first two stages of the Crawl-to-Citation Method.
The technical SEO audit
Every engagement starts with an audit of crawl, render, index and architecture, delivered as the prioritised, ticket-ready backlog described above, with a rendering report and a robots and AI-crawler policy. If you are not sure the problem is technical, start with the Search Visibility Diagnostic instead: a fixed-scope review across all six method stages, so technical issues are ranked against everything else. To check the basics yourself first, work through our technical SEO audit checklist.
What a typical engagement looks like
We work on Shopify, WooCommerce and other e-commerce platforms. Each platform decides how much of robots.txt, the sitemap, canonicals and structured data you can change; our guide to what Shopify and WooCommerce control sets out the differences.
The audit and backlog come first. Implementation support follows, with re-crawls and verification in Search Console and server logs until the key pages are indexed and rendering as intended.
How we approach it
In method order, from access to understanding.
We fix what blocks crawlers first, then what confuses them. Each step ends with a check we can show you.
See the full methodCrawl and log review
AccessFull crawl plus server logs to see which URLs crawlers actually request, how often, and where they stall.
Rendering checks
AccessCompare raw HTML with the rendered DOM for key templates; find content, links and metadata that depend on JavaScript.
Architecture and indexation
UnderstandCanonicals, parameters, pagination, internal links and sitemaps, reviewed against the pages you need indexed.
Backlog and walkthrough
UnderstandIssues grouped by template, ordered by impact and effort, written so a developer can pick them up without a meeting.
What you get
Deliverables your developers can act on.
Every finding comes with a cause, a fix and a way to check it worked.
Technical audit covering crawl, render, index and architecture
Prioritised issue backlog with ticket-ready descriptions
Rendering report
What crawlers see in HTML versus after JavaScript
Robots and AI-crawler policy with the trade-offs stated
Migration plan and launch checklist (when relevant)
Core Web Vitals plan with the templates that matter most
What this is designed to change
- Key pages indexed and rendering in HTML
- Fewer duplicate and orphaned URLs
- Faster, more complete crawling of the pages that matter
How we measure it
How do you know technical fixes worked?
We record a baseline before any change, then track the same measures from the same sources afterwards.
Indexed key pages
Source: Google Search Console
Crawl stats trend
Source: Search Console crawl stats
Core Web Vitals pass rate
Source: Chrome UX Report via Search Console
Bot access confirmed in logs
Source: Server logs
Proof
Results, with the working shown
Each result states the baseline, the time window and what we can't attribute to our work.
Read the case study: FirebricksSource: when Bing sends more buyers than Google, five months after launch
Most engagements start with the Search Visibility Diagnostic ($2,500).
It covers all six method stages, so technical issues are ranked against everything else before you commit to a sprint.
Book the diagnosticKeep exploring
Related services
Technical SEO Consulting questions
Straight answers to what buyers ask us most.
Still have questions? Book a callDo you work directly with our developers?
Yes. Tickets are written for developers, and we join a walkthrough and follow-up review so nothing is lost in translation.
Can you help with a migration?
Yes. We build the redirect map, baseline the current state, review the staging site and run a launch checklist.
Is this the same as the Diagnostic?
The Diagnostic is a fixed-scope review across all six stages. Technical SEO consulting goes deeper on the first two and continues through implementation.
Do you work on Shopify and WooCommerce?
Yes. We work on Shopify, WooCommerce and other e-commerce platforms. Each one generates robots.txt, sitemaps, canonicals and structured data differently, so the audit starts from what your platform produces and what it lets you change.
Which AI crawlers should we allow?
That depends on your goals. We document the crawlers, what each is used for, and the trade-offs, then you decide. Our own policy is published on this site.
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