For B2B SaaS

SEO and AI search for B2B SaaS companies

Your buyers research in Google and in AI assistants before they ever book a demo. We make sure both can reach, read and accurately describe your product, and we measure what changes.

What we check

Six things we look at first on a SaaS site.

Each one follows the Crawl-to-Citation Method, and each links to the page that explains it.

  • Marketing pages that need JavaScript to show content

    Sites built as single-page apps can serve crawlers an empty shell. We compare the raw HTML with the rendered page, because not every AI crawler renders JavaScript.

    JavaScript rendering and AI crawlers
  • Docs, help centre and app on separate hosts

    Documentation and help content often answer the exact questions buyers ask, but sit on a subdomain or platform with its own robots.txt, sitemap and canonicals. We check each host, not just the main site.

    Check AI crawler access
  • Pricing, comparison and integration pages

    These are the pages people and assistants look for when they compare tools. We check that they are indexable, answer the question in plain text and state facts that match the product.

    The answer-first checklist
  • One clear product entity

    When the product and company names differ, or a name is shared with other things, assistants mix them up. We align the name, description and profiles everywhere they appear.

    Entity SEO
  • App and sign-up routes kept out of the index

    Logged-in screens, sign-up steps and internal search results should not compete with your public pages. We check which are indexable and which should carry noindex.

    Indexability inspector
  • AI referrals in your analytics

    Visits from ChatGPT, Perplexity and other assistants are easy to lose in referral or direct traffic. We set up a segment so you can see them before and after the work.

    AI referral segment

Where to start

The services SaaS teams usually begin with.

Not sure which applies? The Search Visibility Diagnostic reviews all six stages and tells you.

What we can show you

Published results, with their limits stated.

Our case studies are e-commerce and B2B supplier sites, each with its sources, its time window and what cannot be attributed to the work. There is no SaaS case study on this site yet, and we will not describe one until there is. Our own visibility in AI assistants is measured in public in the Lab, with the prompt set and the method published first.

Questions from SaaS teams

Still have questions? Book a call

Do you have SaaS case studies?

Not yet on this site. The case studies we publish are e-commerce and B2B supplier sites, with every figure sourced. The method and the measurement are the same for a SaaS site, and the Diagnostic gives you a full, fixed-price view of your own site before you commit to more.

Do you work with our developers?

Yes. Fixes are written as ticket-ready items with the reason and the check that proves them, so your team can ship them in its normal sprints. We review the changes and re-check them after release.

Can you guarantee we will be recommended by ChatGPT?

No one can. We remove the technical and content reasons assistants cannot reach or describe you accurately, and we measure mentions, citations and accuracy with a published method so you can see what changed.

Last reviewed