Entity SEO
Make your company unambiguous to machines
- Understand
Stage 2: Understand
Entity consistency checker
Compares the Organization and Person schema on a page with the visible about and footer text, line by line, to catch entity facts that disagree.
Free to use. No login, nothing stored.
What it checks
Understand- name, legalName, url, logo, founder and sameAs on the home and about pages
- Schema values compared with the visible footer and about text
- Missing logo, missing founder, mismatched names
- sameAs URLs that do not resolve
Method question for this stage: Do machines know what each page and brand is?
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Results
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- Info
Three groups and an Entity sheet
Organization identity, founder and people, profiles (sameAs), then a Markdown table of every value found with where it came from and whether it agrees.
Consistent signals make entity resolution easier, not certain. This checks your own pages and links, not how any assistant describes you.
How we check
The rules this tool tests, and where they come from
A result is a check against a published rule, not a prediction. Every row shows its working.
Rules and sources
Links go to the operator's or standards body's own documentation. We do not link to third-party summaries.
Read more
Next step
Fix what it finds
This check belongs to the Understand stage of the Crawl-to-Citation Method. The service below covers the fix; the Diagnostic ranks it against everything else.
Most engagements start with the Search Visibility Diagnostic ($2,500).
It covers all six method stages, so what this tool finds is ranked against everything else before you commit to any work.
Book the diagnosticEntity consistency questions
What the sheet contains, and what it cannot promise.
Still have questions? Book a callWhat is an entity sheet?
A table of every identity fact about your organisation that a machine can read from your site: the schema name, legalName, url and logo, the founder Person, the sameAs profiles, and the names the visible pages use. Each line says where the value was found and whether it agrees with the others. It is the Understand-stage deliverable from the method, so you can fix it line by line.
Does a consistent entity sheet get my organisation recognised?
Consistent signals make entity resolution easier, not certain. Search engines and assistants combine your site with external sources such as profiles, registries and press. This tool checks only the signals you control on your own pages and profile links; it does not say how any knowledge graph or assistant describes you today.
Which pages and links are read?
The homepage, plus one about page if the homepage links to /about/, /about-us/, /company/ or a link whose text contains "about" on the same site. Up to eight sameAs URLs are then requested once each with a HEAD request to see whether they answer. Some platforms refuse automated requests, so a non-200 answer is a Warning to check in a browser, not a Fail.
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