Methods, prompt sets and reporting for tracking mentions, citations and accuracy over time.
What GA4’s default AI Assistant channel counts and what it leaves out, how to build a custom channel group or segment when you need your own definition, and what referral data cannot tell you.
What Microsoft's AI Performance report counts across Copilot and Bing's AI summaries, the exact definition of each metric, which part is a sample, and how to turn it into decisions about specific pages.
What the report counts, what an impression means here, the dimensions it has and the ones it lacks, how it differs from the main Performance report, and the three comparisons worth making every month.
Bing and Google now report some AI visibility data, but most assistants report nothing. A repeatable prompt-sampling method fills the gap, with a worked scoring sheet and its limits stated.