Making a company, its people and its products unambiguous to search engines and AI systems.
How to mark up a founder so search engines and AI systems connect the person to the company: a ProfilePage, the Person properties Google recommends, the founder and worksFor links, and author markup that matches the visible byline.
Which profiles belong in sameAs, when a Wikidata item is appropriate under its notability policy, how knowledge panels are created and claimed, and how to handle a brand that sits inside a parent company.
Search engines and AI systems describe companies from signals they can reconcile. A plain guide to Organization markup, sameAs, consistent naming and profile pages, with a checklist.