Stage 2: Understand

Title and description preview

Preview a page title and meta description as they would appear at desktop and mobile widths, to check length and wording before you publish.

Free to use. No login, nothing stored.

What it checks

Understand
  • Pixel width against the usual desktop and mobile cut-off
  • Character counts for title and description
  • Missing, empty or duplicated brand name
  • A live preview of how the snippet may wrap

Method question for this stage: Do machines know what each page and brand is?

Run the check

Up to 200 characters. The preview updates as you type.

Up to 400 characters. One or two sentences that say what the reader gets.

Or fetch from a URL

Fills the two fields from the page's <title> and meta description, and compares the title with the H1. Press Enter or Fetch. Nothing is stored.

Approximate widths; Google's rendering varies. Widths are measured in your browser with the fonts and sizes Google's results use, and the cut-offs are the usual ones, not a rule.

Results

Desktop preview approximate

example.comexample.com › page

Your page title appears here

Your meta description appears here. Google may show other text from the page instead.

Title 20 px Arial, cut at about 600 px; description 14 px, about 990 px over two lines.

Mobile preview approximate

example.comexample.com › page

Your page title appears here

Your meta description appears here. Google may show other text from the page instead.

Title 20 px Roboto, about 920 px over two lines; description 14 px, about 680 px over two lines.

Type a title or description to run the checks

  • Info

    Results appear here, one row per check

    Width, character count, missing text, repeated brand name and, after a fetch, title against H1. Each row names the rule it tests.

How we check

The rules this tool tests, and where they come from

A result is a check against a published rule, not a prediction. Every row shows its working.

Rules and sources

Links go to the operator's or standards body's own documentation. We do not link to third-party summaries.

Read more

Next step

Fix what it finds

This check belongs to the Understand stage of the Crawl-to-Citation Method. The service below covers the fix; the Diagnostic ranks it against everything else.

Most engagements start with the Search Visibility Diagnostic ($2,500).

It covers all six method stages, so what this tool finds is ranked against everything else before you commit to any work.

Book the diagnostic

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Questions about titles and snippets

Short answers, with the Google documentation to check them against.

Still have questions? Book a call

Why measure pixels instead of counting characters?

Google cuts a title or snippet when it runs out of width, not when it reaches a character count. "Illinois" and "WWWWWWWW" are both eight characters, but the second is almost twice as wide. This tool measures the text in the fonts and sizes Google uses in its results, which is closer to what happens, though still an approximation: devices, languages and layout tests all change the exact cut-off.

Will Google show my title exactly as I write it?

Not always. Google states in its title link documentation (linked under "Rules and sources" above) that it may generate a different title link from the page, using the H1, other headings, anchor text or the site name, especially when the title is too long, stuffed with keywords, boilerplate or missing. The preview shows what you supplied; the checks flag the conditions Google names as reasons to rewrite.

Is the meta description a ranking factor?

Google states in its snippet documentation (linked above) that the meta description is used to produce the snippet shown in results and is not a ranking signal. It still matters: a clear description can decide whether someone clicks. Google also replaces descriptions with page text when it judges that text a better match for the query, so write it for the reader, not for a character count.

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